Questionnaire Design

Questionnaire Design pdf epub mobi txt 電子書 下載2025

出版者:Kogan Page
作者:Ian Brace
出品人:
頁數:304
译者:
出版時間:2008-09-28
價格:USD 39.95
裝幀:Paperback
isbn號碼:9780749450281
叢書系列:
圖書標籤:
  • 市場調研 
  • Survey 
  • Marketing 
  • 2008 
  •  
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Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to compose theright questionnaire for the research. The new editionincludes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common errors.

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i'd say it's introductory, rather than explanatory...

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i'd say it's introductory, rather than explanatory...

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i'd say it's introductory, rather than explanatory...

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i'd say it's introductory, rather than explanatory...

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i'd say it's introductory, rather than explanatory...

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