Questionnaire Design pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Ian Brace

Kogan Page

2008-09-28

304

USD 39.95

Paperback

9780749450281

图书标签: 市场调研 Survey Marketing 2008

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发表于2024-11-28

Questionnaire Design epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Questionnaire Design pdf epub mobi txt 电子书下载 2024

图书描述

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to compose theright questionnaire for the research. The new editionincludes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common errors.

Questionnaire Design 下载 mobi epub pdf txt 电子书