Introduction<br >This book outlines the basic principles and skills involved in the prepa-<br >ration and presentation of written proposals. It is specifically directed<br >toward proposals in the broad field of human services， including mental<br >and physical health; education; social services; public welfare; employ-<br >meat and training; services for youth and the aging; cultural activities;<br >community development; recreation; and antipoverty programs.<br > The book addresses the following questions:<br > What is a proposal?<br > Why are proposals increasingly important?<br > What are the various types of proposals?<br > Who prepares proposals， who receives them?<br > Which criteria are decisive in evaluation of proposals?<br > What are the essential components of a proposal?<br > What should be covered in each component?<br > What is the most effective way of presenting the material?<br > Which available resources are useful in preparation of the proposal?<br > t<br >