Marvin Bower is the man who did more than anyone else to create the modern management consulting industry. The book gives a valuable insight into the management practices that made McKinsey and Company such a long-lasting success. Marvin Bower's success grew on his principle that building trust with clients is critical to the consulting firm's success. The interests of the client should precede increasing the company's revenues: if you look after the client, the profits look after themselves. He also believed that using values to help shape and guide an organization is extremely important. One of those values is that regard for the individual is based not on title, but on competence, stature, and leadership. Instead of experienced consultants, McKinsey recruited graduate students who could learn how to be good problem solvers and consultants. The company also developed "virtual" project teams, bringing in the best people in the organization wherever they were based in the world. Clear, simple employemnt policies and change through empowerment helped to maintain high professional standards.