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Branded Male pdf epub mobi txt 电子书下载 2024

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Mark Tungate

Kogan Page

2008-4-1

256

USD 39.95

Hardcover

9780749450113

图书标签: metrosexuality

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发表于2024-11-23

Branded Male epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Branded Male pdf epub mobi txt 电子书下载 2024

图书描述

Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.

Branded Male 下载 mobi epub pdf txt 电子书