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“Cuts through the hype! Golding′s compelling style offers visionary, but practical insights. A "must have" reference treatment for all practitioners in the mobile innovation space.” Jag Minhas, Telefónica O2 Europe. Second edition of this best–selling guide to Wireless Applications: fully revised, updated and with brand new material! In Next Generation Wireless Applications, Second Edition, the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together. This edition builds upon the successes of the first edition by offering an up–to–date holistic guide to mobile application development, including an assessment of the applicability of new mobile applications, and an exploration into the developments in a number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro Edition) and many more. Key features of this second edition include: New introductory chapters on trends in mobile application, and on becoming an Operator. Two new chapters on Mobile 2.0 and IMS and Mobilizing Media and TV. Extra material on convergence, Web 2.0, AJAX (Asynchronous JavaScript and XML), HSDPA (High Speed Downlink Packet Access) and MBMS (Multimedia Broadcast Multicast Service), WiMAX (Worldwide Interoperability for Microwave Access) and WiFi. Best practice on how to present to, sell to and work with operators. More insights, anecdotes and sidebars reflecting the author’s extensive experience in the industry. Next Generation Wireless Applications will prove essential reading for professionals in mobile operator and mobile application developing companies, web developers, and developer community managers. Media companies, general managers, business analysts, students, business consultants, and Java developers will also find this book captivating. "If you want to understand the future of mobile applications and services, their potential impact and the growth opportunities this is the perfect starting point.” Martin Smith, Head of Content Innovation & Applications, T–Mobile.

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下一代移動網絡應用:在Web 2.0和Mobile 2.0環境中創建移動應用(第2版)

Paul Golding 　　是移動通信和Web 2.0技術、服務和戰略方麵的專傢，曾任摩托羅拉公司首席應用架構設計師，主持摩托羅拉公司手機電視（Mobile TV）和網絡聚閤應用（Mush Up）項目的設計與研發。他是移動通信行業的領袖人物之一。不僅親自領導和參與瞭多個移動通信領域內的重要項目、個人擁有多項相關的發明專利，而且還為各大移動通信企業培訓瞭大批人纔，並為國際知名的移動通信企業提供谘詢服務。其《下一代移動網絡應用》一書，一問世便受到瞭移動通信行業和研究機構的廣泛歡迎，被譽為“無綫從業人員的聖經”。