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“Cuts through the hype! Golding′s compelling style offers visionary, but practical insights. A "must have" reference treatment for all practitioners in the mobile innovation space.” Jag Minhas, Telefónica O2 Europe. Second edition of this best–selling guide to Wireless Applications: fully revised, updated and with brand new material! In Next Generation Wireless Applications, Second Edition, the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together. This edition builds upon the successes of the first edition by offering an up–to–date holistic guide to mobile application development, including an assessment of the applicability of new mobile applications, and an exploration into the developments in a number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro Edition) and many more. Key features of this second edition include: New introductory chapters on trends in mobile application, and on becoming an Operator. Two new chapters on Mobile 2.0 and IMS and Mobilizing Media and TV. Extra material on convergence, Web 2.0, AJAX (Asynchronous JavaScript and XML), HSDPA (High Speed Downlink Packet Access) and MBMS (Multimedia Broadcast Multicast Service), WiMAX (Worldwide Interoperability for Microwave Access) and WiFi. Best practice on how to present to, sell to and work with operators. More insights, anecdotes and sidebars reflecting the author’s extensive experience in the industry. Next Generation Wireless Applications will prove essential reading for professionals in mobile operator and mobile application developing companies, web developers, and developer community managers. Media companies, general managers, business analysts, students, business consultants, and Java developers will also find this book captivating. "If you want to understand the future of mobile applications and services, their potential impact and the growth opportunities this is the perfect starting point.” Martin Smith, Head of Content Innovation & Applications, T–Mobile.

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下一代移动网络应用:在Web 2.0和Mobile 2.0环境中创建移动应用(第2版)

Paul Golding 　　是移动通信和Web 2.0技术、服务和战略方面的专家，曾任摩托罗拉公司首席应用架构设计师，主持摩托罗拉公司手机电视（Mobile TV）和网络聚合应用（Mush Up）项目的设计与研发。他是移动通信行业的领袖人物之一。不仅亲自领导和参与了多个移动通信领域内的重要项目、个人拥有多项相关的发明专利，而且还为各大移动通信企业培训了大批人才，并为国际知名的移动通信企业提供咨询服务。其《下一代移动网络应用》一书，一问世便受到了移动通信行业和研究机构的广泛欢迎，被誉为“无线从业人员的圣经”。