Neuroeconomics pdf epub mobi txt 電子書下載在線閱讀 2026

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出版者:Academic Press

作者:Glimcher, Paul W., Ph.D. (EDT)/ Camerer, Colin F., Ph.D. (EDT)/ Fehr, Ernst, Ph.D. (EDT)/ Poldrack,

出品人:

頁數:556

译者:

出版時間:2008-10-01

價格:USD 69.95

裝幀:Hardcover

isbn號碼:9780123741769

叢書系列:

圖書標籤:

神經經濟學
心理學
腦科學
經濟學
神經科學
BehavioralEconomics
NeuroEcon
認知神經科學
神經經濟學
決策科學
行為經濟學
認知神經科學
經濟學
心理學
神經科學
大腦
行為金融學
博弈論

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具體描述

Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics nobel laureates. Carefully edited for a cohesive presentation of the material, the book is also a great textbook to be used in the many newly emerging graduate courses on Neuroeconomics in Neuroscience, Psychology, and Economics graduate schools. This groundbreaking work is sure to become the standard reference source for this growing area of research.

* Editors and contributing authors represent the acknowledged experts and founders of the field of Neuroeconomics and include Nobel laureates Vernon Smith and Daniel Kahneman, making this the authoritative reference for the field

* Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area or research

* Full color presentation throughout with carefully selected illustrations to highlight key concepts

《Neuroeconomics》是一部跨越神經科學與經濟學的前沿著作，聚焦人類決策背後的腦機製，探索認知、情感與經濟選擇如何在神經層麵交織。全書深入解析大腦在風險評估、奬勵處理與社會互動中的運作方式，揭示理性判斷並非純粹邏輯的産物，而是多重神經迴路共同調控的結果。作者以前沿實驗數據為基礎，結閤掃描成像技術揭示瞭多巴胺係統在預期價值計算中的核心角色，也詳細探討瞭損失厭惡、時間摺扣等行為偏差的神經基礎。這不僅拓展瞭傳統經濟學對“理性人”假設的理解，更為政策製定與市場策略提供瞭科學依據。文中涵蓋從實驗室到現實場景的多維案例，包括消費決策、金融投資與公共選擇，展示神經經濟學如何重塑對人類行為的認知。通過細緻分析前額葉皮層、紋狀體及邊緣係統在不同經濟情境中的活動模式，本書為讀者打開瞭一扇通嚮智能決策機製深層邏輯的窗口，既適閤神經科學與經濟學專業研究者，也為對行為經濟感興趣的廣大讀者提供瞭有價值的思考素材。

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from Economist.com Do economists need brains? Jul 24th 2008 | NEW YORK From The Economist print edition A new school of economists is controversially turning to neuroscience to improve the dismal science FOR all the undoubted wit of their neuroscience-i...

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