具体描述
《简明英汉出版词汇手册》主要内容：书籍，是人类传承文明的主要载体；近代兴起了报纸和杂志，于是文明传承又多了一种工具和媒介，从而新闻与出版并称。但是二者在传承文明过程中所起的作用和各自的特点有所不同。报纸杂志的时效性强、内容多样；书籍则传世久远、影响深远。二者相济，既及时反映了即时发生的情况，又引导人们思考过去、现在和未来，于是人类的文明得以播散和流传。
任何国家的新闻出版事业都是为自己国家的利益服务的，绝无功利的新闻出版事业从来不存在。过去，我国的新闻出版事业只注重了它的宣传作用，而忽略了它还有商品性的一面。这是计划经济导致的必然结果。改革开放以后，人们很快意识到了出版事业的二重性：意识形态属性和商品属性。
《简明英汉出版词汇手册》 本书是一部面向出版行业从业人员、翻译人员、语言学习者以及所有对出版英文词汇感兴趣的读者精心编纂的工具书。它旨在提供一个清晰、准确且实用的参考平台，帮助用户理解和掌握与出版流程、行业术语、营销推广、版权事务、内容创作、印刷装帧以及数字出版等各个环节紧密相关的英汉词汇。 内容概述： 本书涵盖了出版行业的广泛领域，力求做到“简明”而“实用”。我们精选了大量在日常出版工作中经常出现、却又容易混淆或理解模糊的英文词汇，并对其进行详尽的解释和翻译，力求准确反映其在出版语境下的具体含义。 出版流程与管理： 包含从稿件接收、编辑加工、校对、排版、设计、印刷、发行到售后服务的各个环节涉及的专业术语。例如， manuscript, editing, proofreading, typesetting, layout, printing, distribution, royalty, advance, rights, ISBN, cover design, blurb, marketing, publicity, backlist, frontlist, pre-order, advance reader copy (ARC), imprint, metadata, editorial board, author, publisher, agent, editor, proofreader, typesetter, designer, printer, distributor, bookseller, librarian, reader, reviewer, bestseller, new release, out of print, back order, international rights, translation rights, subsidiary rights, film rights, merchandising rights, contract, agreement, copyright, intellectual property, plagiarism, libel, defamation, fair use, public domain, self-publishing, vanity publishing, traditional publishing, hybrid publishing, co-publishing, print-on-demand (POD), ebook, audiobook, digital rights management (DRM), epub, mobi, pdf, kindle, tablet, smartphone, online bookstore, brick-and-mortar bookstore, library, university press, independent publisher, major publisher, publishing house, editorial department, marketing department, sales department, rights department, production department, design department, etc. 编辑与内容创作： 涵盖了与书籍内容、编辑指导、写作风格、文本格式等相关的词汇。例如， chapter, preface, foreword, introduction, body, conclusion, appendix, index, bibliography, glossary, epigraph, dedication, title page, copyright page, dedication page, acknowledgments, table of contents, abstract, executive summary, article, essay, novel, fiction, non-fiction, biography, autobiography, history, science, technology, poetry, drama, reference book, textbook, children's book, young adult book, graphic novel, comic book, magazine, journal, newspaper, editorial, feature article, opinion piece, review, interview, author's voice, narrative, plot, character, setting, theme, genre, style, tone, diction, syntax, punctuation, grammar, spelling, factual accuracy, objectivity, subjectivity, bias, censorship, censorship, freedom of speech, freedom of the press, etc. 营销、推广与销售： 涉及书籍的推广策略、销售渠道、广告宣传以及市场分析等方面的词汇。例如， marketing, promotion, advertising, publicity, campaign, strategy, target audience, market research, sales, revenue, profit, loss, discount, special offer, bestseller list, book fair, literary festival, signing, book launch, press release, review copy, advance review, blurb, jacket copy, back cover copy, front cover copy, author bio, author photograph, website, social media, online advertising, email marketing, content marketing, influencer marketing, public relations (PR), media kit, media coverage, media attention, book tour, trade show, convention, exhibition, bestseller, classic, enduring appeal, critical acclaim, popular appeal, commercial success, sales figures, market share, competitor analysis, branding, brand identity, brand awareness, brand loyalty, customer relationship management (CRM), customer feedback, customer satisfaction, word-of-mouth, viral marketing, SEO, SEM, PPC, content creation, social media management, digital marketing, affiliate marketing, partnership marketing, joint venture, sponsorship, event marketing, etc. 版权、法律与财务： 包含与版权保护、合同条款、法律事务以及财务管理等相关的专业术语。例如， copyright, author's rights, publisher's rights, licensing, royalties, advance payment, contract, agreement, intellectual property (IP), trademark, patent, plagiarism, infringement, fair use, public domain, legal counsel, legal review, liability, indemnity, warranty, breach of contract, dispute resolution, arbitration, litigation, financial statements, balance sheet, income statement, cash flow statement, budget, forecast, revenue, expenditure, profit margin, return on investment (ROI), accounting, auditing, tax, invoice, payment terms, net profit, gross profit, operating expenses, fixed costs, variable costs, overhead, funding, investment, venture capital, angel investor, loan, debt, equity, financial planning, financial analysis, etc. 印刷、装帧与设计： 涵盖了书籍的物质形态、印刷工艺、装帧材料以及设计元素的专业词汇。例如， paper, paper weight, paper finish, paper type, offset printing, digital printing, gravure printing, letterpress printing, binding, hardcover, paperback, perfect binding, saddle stitching, case binding, Smyth sewn binding, wire-o binding, spiral binding, layflat binding, dust jacket, slipcase, cover material, cloth binding, leather binding, paperboard, board, spine, cover, front cover, back cover, endpapers, headbands, tailbands, text block, page, page number, folio, running head, running foot, gutters, margins, bleed, trim size, page layout, typography, font, typeface, font size, leading, kerning, tracking, paragraph style, character style, illustration, photography, image resolution, color separation, CMYK, RGB, Pantone, proof, print run, print quality, paper quality, binding quality, cover design, cover illustration, cover typography, spine design, back cover design, jacket design, bookmark, slip sheet, etc. 数字出版与新媒体： 关注电子书、有声读物、在线平台以及新兴出版模式相关的词汇。例如， ebook, audiobook, digital publishing, online publishing, print-on-demand (POD), Kindle, Kobo, Nook, iPad, tablet, smartphone, ereader, digital rights management (DRM), EPUB, MOBI, PDF, XML, HTML, website, blog, social media, platform, content management system (CMS), metadata, SEO, SEM, online bookstore, e-commerce, subscription, membership, podcast, streaming, multimedia, interactive content, augmented reality (AR), virtual reality (VR), artificial intelligence (AI) in publishing, machine learning, data analytics, digital distribution, digital marketing, etc. 本书特色： 1. 专业性强： 词汇的选择严格围绕出版行业，涵盖了从内容创作到市场营销、从传统印刷到数字出版的各个细分领域。 2. 解释准确： 每个词条都提供了简明扼要且贴合实际应用的中文解释，避免了过于学术化或模棱两可的表述。 3. 例句丰富： 为关键或易混淆的词汇提供了地道的英文例句，帮助读者理解词汇在实际语境中的用法。 4. 分类清晰： 按照出版业务的不同环节或领域进行分类，方便读者快速查找所需信息。 5. 实用性高： 旨在成为出版从业者的案头必备工具书，有效提升工作效率和沟通的准确性。 《简明英汉出版词汇手册》不仅是一本词典，更是一扇窗口，带领读者深入了解出版行业的专业语言和运作机制。无论您是刚刚踏入出版行业的新人，还是资深的行业专家，亦或是对出版世界充满好奇的学习者，本书都将为您提供宝贵的帮助和支持。
