The 200 MPH Billboard pdf epub mobi txt 電子書下載 2024

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Yost, Mark

Motorbooks Intl

2007-8

320

$ 29.32

HRD

9780760328125

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发表于2024-11-25

The 200 MPH Billboard epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

The 200 MPH Billboard pdf epub mobi txt 電子書下載 2024

圖書描述

What began on the dusty racetracks of the rural south is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from it's provincial roots to become a big business of international proportions is the story Mark Yost tells in "The 200 MPH Billboard". A seasoned sports and business reporter for the "Wall Street Journal" and "New York Times", Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning deals that have altered the way NASCAR does business. From Junior Johnson's contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between Dale Jr and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider's look at what these changes have meant for NASCAR and it's devoted fans.

The 200 MPH Billboard 下載 mobi epub pdf txt 電子書