Open your notebooks, sharpen your pencils, and get ready for a history lesson like none you've ever experienced. You're about to learn everything you could ever want to know about the world history of men's magazines - not magazines about sports, not fashion, not hunting or fishing or how to build a birdhouse in ten easy steps, but those titillating periodicals embracing the subject dearest to all heterosexual men's hearts and other body parts: the undraped female form. Former men's magazine editor Dian Hanson traces its development from 1900 to 1980 in six massive and informative volumes. Volume 6, the final word in this encyclopedic series, is reserved for the most daring and extreme edges of the publishing field. In the late 1960s adult bookstores and sex shops spread across Northern Europe and North America to house an increasingly explicit crop of magazines resulting from the international sexual revolution. Magazines sold on the newsstand had to conform to mass taste and morality, but in the sex shops the only limits were imagination. In the 1970s, drunk on freedom, editor's imaginations ran wild. Come peek inside the sex shops of Denmark, Sweden, Germany, Holland and the US to see what liberation really meant. Read about Berth Milton, the man who toppled Sweden's obscenity laws with his magazine "Private"; the Danish Theander brothers whose motto was, "The First, The Biggest, The Most Pornographic"; Reuben Sturman, founding father of Southern California's vast sex industry; John Sutcliffe, who made gasmasks sexy with his Atomage magazine; and worst film director Ed Wood Jr.'s secret and surprising men's magazines. Volume 6: 1970s Under the Counter contains 460 full color pages of covers and magazine interiors and 18 chapters of information-rich text. Together with Volume 5 it forms a complete overview of men's magazine publishing of the 1970s. With Volumes 1 through 4, these two books complete the six-volume set of Dian Hanson's: "The History of Men's Magazines".
1970s: Under the counter
"Separation is great, as long as the separation is of my thighs." —Adults Only
Open your notebooks, sharpen your pencils, and get ready for a history lesson like none you`ve ever experienced. You`re about to learn everything you could ever want to know about the world history of men`s magazines—not magazines about sports, not fashion, not hunting or fishing or how to build a birdhouse in ten easy steps, but those titillating periodicals embracing the subject dearest to all heterosexual men`s hearts and other body parts: the undraped female form. Former men`s magazine editor Dian Hanson traces its development from 1900 to 1980 in six massive and informative volumes.
Volume 6, the final word in this encyclopedic series, is reserved for the most daring and extreme edges of the publishing field. In the late 1960s adult bookstores and sex shops spread across Northern Europe and North America to house an increasingly explicit crop of magazines resulting from the international sexual revolution. Magazines sold on the newsstand had to conform to mass taste and morality, but in the sex shops the only limits were imagination. In the 1970s, drunk on freedom, editor's imaginations ran wild. Come peek inside the sex shops of Denmark, Sweden, Germany, Holland and the US to see what liberation really meant. Read about Berth Milton, the man who toppled Sweden's obscenity laws with his magazine Private; the Danish Theander brothers whose motto was, "The First, The Biggest, The Most Pornographic"; Reuben Sturman, founding father of Southern California's vast sex industry; John Sutcliffe, who made gasmasks sexy with his Atomage magazine; and worst film director Ed Wood Jr.'s secret and surprising men's magazines.
Volume 6: 1970s Under the Counter contains 460 full color pages of covers and magazine interiors and 18 chapters of information-rich text. Together with Volume 5 it forms a complete overview of men`s magazine publishing of the 1970s. With Volumes 1 through 4, these two books complete the six-volume set of Dian Hanson`s: The History of Men`s Magazines.
About the editor:
Dian Hanson is TASCHEN's sexy book editor. As a 25-year veteran of men’s magazine publishing, she edited titles including Puritan, Oui, Outlaw Biker, Juggs, and Leg Show. Her many books for TASCHEN include Vanessa del Rio: 50 Years of Slightly Slutty Behavior and R. Crumb’s Sex Obsessions.
這本書的裝幀和排版給我留下瞭極其深刻的印象,這絕對是為深度閱讀者準備的精品。首先,紙張的質感就非常考究,那種微微的粗糙感和恰到好處的重量,握在手裏就有一種莊重感,讓人忍不住想慢慢翻閱,而不是快餐式地瀏覽。版麵設計上,大量高質量的復刻插圖和當時的內頁掃描圖被巧妙地穿插在文字論述之間,而且圖片的清晰度和色彩還原度都達到瞭一個很高的水準,這對於研究那個時代視覺文化的讀者來說,是無價之寶。我常常會花很長時間盯著那些早期的漫畫條或者硬朗的攝影作品看,它們本身就是那個時代審美趣味的縮影。更不用說那些腳注和索引係統,清晰、詳盡,每一個引用的來源都標注得清清楚楚,這體現瞭作者在資料收集和整理上的巨大投入和嚴謹態度。如果說內容是靈魂,那麼這本書的物料和設計就是完美地承載瞭這份靈魂的軀殼。我甚至覺得,這本書本身就可以作為一份關於那個時期印刷工藝的案例研究。
评分這本書簡直是打開瞭一個全新的世界,我完全沉浸在作者對那個時代的社會風貌和文化思潮的深刻洞察中。它不僅僅是一本關於特定主題的記錄,更像是一部社會學的田野調查報告,隻不過研究對象換成瞭那些曾經風靡一時的男性雜誌。我尤其欣賞作者在梳理不同十年間雜誌風格演變時的那種抽絲剝繭的能力。比如,他如何細緻描繪瞭戰後初期,美國中産階級對“成功男性”定義的焦慮如何體現在他們購買的那些刊物的內容和廣告中——從強調傢庭責任到追求個人成就,每一步轉變都與宏觀經濟環境和性彆角色期待的鬆動緊密相關。書中引用的那些當年的文章片段和廣告語,讀起來簡直就像是直接從曆史的塵封檔案中被喚醒。而且,作者的敘事節奏掌控得極好,在嚴肅的學術分析和生動的曆史軼事之間遊刃有餘,讓人在獲取知識的同時,也體驗到閱讀的樂趣。我甚至開始重新審視我們今天所接受的男性氣質的某些固定觀念,很多似乎都是在那個“雜誌黃金時代”被潛移默化塑造齣來的。這本書的價值,遠超齣一本單純的“懷舊錄”。
评分這本書的閱讀體驗,可以說是高潮迭起,它在敘事結構上的創新令人耳目一新。它不是那種傳統的按時間順序平鋪直敘的流水賬,而更像是一部由若乾個主題性“檔案夾”構成的拼圖。每一章都聚焦於一個特定的文化母題——可能是關於“運動”的形象塑造,可能是關於“消費主義”的催化劑,又或者是關於“異域探險”的幻想構建。這種結構的好處在於,讀者可以根據自己的興趣點進行跳躍式閱讀,但同時,作者又巧妙地通過跨章節的引用和主題的迴歸,確保瞭整體邏輯的連貫性。最讓我印象深刻的是,作者對不同媒體形式的融閤分析,他不僅僅關注文字,還分析瞭雜誌內部的電影評論、唱片推薦乃至漫畫,展示瞭媒介生態學是如何共同構建瞭一個完整的男性想象空間。我感覺自己仿佛是走進瞭一個巨大的博物館,裏麵的展品並非實物,而是被精心地編目和解讀的文化碎片。
评分這本書的語言風格極其精準和富有畫麵感,讀起來讓人有一種身臨其境的體驗,仿佛能聞到當時報攤上散發齣的油墨味。作者的遣詞造句功力深厚,他善於運用富有時代特徵的詞匯,將過去那些略顯粗糙或誇張的宣傳口號,以一種疏離但又不失感染力的方式呈現給今天的讀者。例如,描述某本雜誌的封麵女郎時,那種描述既保留瞭當時的直白,又通過現代的視角進行瞭微妙的反諷和解構,使得閱讀過程充滿瞭智力上的樂趣。我尤其喜歡作者在處理那些略顯尷尬或過時的觀點時所采用的句式——它們既是對曆史的忠實記錄,也是對時代局限性的溫和評論。這本書的行文流暢得令人難以置信,盡管裏麵包含瞭大量的曆史細節和理論分析,但它從來不會讓人感到晦澀或沉悶。它就像一位技藝高超的導遊,帶著你穿梭於曆史的迷宮,每一步都清晰而引人入勝。
评分讀完這本書,我最大的感受是,作者成功地在“批判”與“理解”之間找到瞭一條微妙的平衡綫。他並沒有簡單地將那些雜誌斥為落後或有害的文化産物,而是深入挖掘瞭它們誕生的社會土壤和它們對特定受眾群體所産生的實際心理作用。比如,書中有一章節專門分析瞭某一特定時期雜誌中對“業餘愛好”的推崇,這不僅僅是關於釣魚或修車指南,作者將其解讀為大蕭條後,男性試圖通過重建對“可控技能”的掌握,來應對不確定的職業環境的一種心理防禦機製。這種深層次的解讀,讓原本可能顯得膚淺的內容瞬間有瞭厚度。這種不預設立場的分析角度,使得即便是對主題本身持保留態度的讀者,也能從中獲得啓發。作者展現瞭一種罕見的學術剋製力,既不美化曆史,也不過度苛責,而是努力去還原“為什麼會是這樣”。這使得整本書的論述顯得非常成熟和值得信賴。
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