Twenty Ads That Shook the World pdf epub mobi txt 电子书下载 2024

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Twitchell, James B.

Random House Inc

2001-12

236

95.58元

Pap

9780609807231

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发表于2024-11-25

Twenty Ads That Shook the World epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Twenty Ads That Shook the World pdf epub mobi txt 电子书下载 2024

图书描述

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Twenty Ads That Shook the World 下载 mobi epub pdf txt 电子书