3G Marketing pdf epub mobi txt 電子書 下載 2024


3G Marketing

簡體網頁||繁體網頁
Ahonen, Tomi T./ Kasper, Timo/ Melkko, Sara
John Wiley & Sons Inc
2004-9
358
723.00元
HRD
9780470851005

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发表于2024-11-13

3G Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

3G Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

3G Marketing pdf epub mobi txt 電子書 下載 2024



圖書描述

Next generation wireless is not about technology, it is all about marketing . What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. "3G Marketing" explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.

3G Marketing 下載 mobi epub pdf txt 電子書

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3G Marketing pdf epub mobi txt 電子書 下載
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