Values, Lifestyles and Psychographics pdf epub mobi txt 電子書 下載 2024


Values, Lifestyles and Psychographics

簡體網頁||繁體網頁
Kahle, Lynn R. (EDT)/ Chiagouris, Larry (EDT)
Lawrence Erlbaum Assoc Inc
1997-4
432
$ 146.90
HRD
9780805814965

圖書標籤:  


喜歡 Values, Lifestyles and Psychographics 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-11-28

Values, Lifestyles and Psychographics epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Values, Lifestyles and Psychographics epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Values, Lifestyles and Psychographics pdf epub mobi txt 電子書 下載 2024



圖書描述

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

Values, Lifestyles and Psychographics 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


Values, Lifestyles and Psychographics pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

評分

評分

評分

評分

讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Values, Lifestyles and Psychographics pdf epub mobi txt 電子書 下載 2024


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有