Practically unknown today, William Kesling and his design/build firm, Kesling Modern Structures, played a unique and important role in the development and acceptance of modern architecture in Southern California. For one year, beginning in November 1935, William Kesling was by far and away Los Angeles' most prolific and successful practitioner of Streamline Moderne design, breaking ground on more than twenty projects. His better-known peers, Schindler, Neutra, and other modernists could not so easily desert the principles of economy and austerity. The unschooled Kesling was not bound by such dogma but nevertheless was driven by the noble goal of bringing high quality modern design within reach of the everyday home-buying public. Today his houses and small apartment buildings are considered collector's items for L.A. cognoscenti and while many have been ruthlessly remodeled many others are being carefully restored to their original elegance. Kesling was one of Julius Shulman's first clients. These never-before-published images were taken with Shulman's first vest-pocket camera.