Cause for Success presents groundbreaking case studies that clearly demonstrate how social responsibility can drastically improve corporate health, growth and competitive edge. Each "high purpose" company featured in the book approached a serious world problem, such as poverty, inequity or environmental degradation, as a business opportunity, and made more money as a result! These winning achievements put enterprises driven only by profits at a serious disadvantage. In Cause for Success, Author Christine Arena uncovers:
- why ethics-driven companies are today’s business trendsetters
- how standing up for social justice garners competitive advantage
- the bottom-line benefits of serving the world’s poor
- the potential business rewards of philanthropic partnerships, and
- how some of the worst corporate citizens have become some of the best Featuring illuminating interviews with British Petroleum group chief executive Lord John Browne, Interface chairman Ray Anderson, Avon chairman and CEO Andrea Jung, Hewlett-Packard senior vice president Debra Dunn, Grameen Bank founder Dr. Muhammad Yunus, and numerous others, the book provokes readers to think differently about the future of business and realize their own cause-driven success. "An inspiring, compelling and highly readable set of stories about courageous corporate executives. This book will excite you about the powerfully positive role that corporate America is capable of playing."
– Tony Schwartz, bestselling author of What Really Matters "At a time when business confidence is depleted and cynicism about corporate conduct runs rampant, Christine Arena raises our sights and expectations. She reminds us that the companies that seek to make both a difference and a profit are the same ones that attract the most gifted, committed and ambitious people. The cycle of virtue she describes is rooted in real case studies, not wishful thinking. Cause for Success is a cause for cerebration as well as celebration."
— Richard D. Parsons, chairman and CEO of Time Warner "Cause for Success presents fascinating insights into a new paradigm for business success in the twenty-first century. It shows how a leading set of "high purpose" companies moved beyond charitable giving and used constructive social engagement as the central means of improving their performance in the marketplace."
— Bradley Abelow, global head of operations of Goldman Sachs "When you Google "success" the first hit should be Cause for Success! This is a rare book – profiling interesting leaders, packed with useful knowledge, and well written and edited. Read it. Keep it close."
– John O'Neil, president of the Center for Leadership Renewal "I loved this book. It will help all leaders redefine success in broader, longer-term ways previously overlooked in traditional business analysis."
— Jonathan S. Lavine, managing director of Bain Capital "Cause for Success makes a compelling case that the great companies of the future will be companies that have integrated the motive for profit with the imperative to care about their community and environment."
– Jim Garrison, president of the State of the World Forum "By examining several well known and widely regarded examples, the author effectively argues that it is in fact the commitment to do the right thing that has differentiated these companies and driven their success."
— Amy Domini, president of the Domini Social Equity Fund "Cause for Success is an important call to arms for all business executives to recognize the vital responsibility they have in this world."
— Philip Rowley, president of AOL Europe
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这本书,与其说是一本“书”,不如说是一个“世界”。作者用他独特的视角,为我们打开了一扇通往内心深处的窗户。我非常欣赏他叙事的多样性,有时像一个观察者,冷静地分析;有时又像一个亲历者,饱含深情地讲述。这种叙事上的变化,让整个阅读过程充满了新鲜感。我特别被书中关于“耐心”的论述所打动。它不是那种让你原地等待的耐心,而是积极探索、持续行动的耐心。作者通过一个个生动的例子,告诉我如何在看似停滞不前的时刻,找到前进的动力和方向。而且,这本书的语言非常有画面感,读着读着,仿佛就能看到那些场景,感受到那些人物的情绪。我感觉自己不只是在阅读文字,更是在体验一种人生。它没有试图给你一个明确的答案,而是鼓励你去寻找属于自己的答案。这种开放性的解读,让我觉得这本书的价值远不止于表面的内容。
评分我很少写书评,但这本书,我真的觉得必须分享一下。它不像市面上那些充斥着套话和空话的励志书,它更像是一场深入人心的对话。作者的语言非常朴实,没有华丽的辞藻,却有着直击人心的力量。他通过一个个鲜活的人物和真实的故事,展现了人生中那些最 the common yet profound 之间的联系。我读到一半的时候,就觉得这本书的内容已经让我受益匪浅了。它让我开始重新审视自己过去的一些决定,也让我对未来的方向有了更清晰的认识。我尤其喜欢作者对“坚持”的理解。他没有将坚持描绘成一种盲目的执着,而是强调了在坚持中不断学习、调整和成长的过程。这本书读起来非常流畅,没有那种生搬硬套的理论,也没有故弄玄虚的哲学。它就像一杯温水,虽然平淡,却能滋润你的心田,让你感受到一种宁静的力量。
评分这本书,如果用一个词来形容,那就是“启迪”。它不是直接告诉你“如何成功”,而是通过一系列引人入胜的案例,让你自己去领悟成功的本质。作者的笔触非常老练,对人性的洞察力简直是到了炉火纯青的地步。他不会刻意美化或者丑化任何人,而是呈现出真实、多面的人性。我印象最深刻的是其中一个关于团队合作的章节,读完之后,我感觉自己对“协作”这个概念有了全新的认识。我一直以为团队合作就是大家齐心协力,朝着同一个目标前进,但作者却揭示了其中更深层次的微妙之处,比如不同性格的人如何产生化学反应,如何在冲突中找到平衡,如何在合作中实现个人价值的最大化。这种深度探讨,远超出了我之前对这类话题的认知。而且,这本书在叙述方式上也做了很多尝试,有时是第一人称的旁白,有时是第三人称的客观描述,甚至还穿插了一些访谈的片段,让整个故事更加立体饱满。读完之后,我感觉大脑被打开了新的通道,对很多事情的理解都变得更加通透了。
评分说实话,我一开始是被这本书的副标题吸引的。它承诺了一种更加深刻的理解,一种超越表面现象的洞察。而这本书,也确实没有让我失望。作者的写作风格就像一位经验丰富的登山向导,他不会直接把你背上山顶,而是会耐心地引导你,让你自己一步一步地去攀登,去感受过程中的艰辛与乐趣。他善于捕捉生活中的细微之处,并将这些看似平凡的瞬间,赋予深刻的意义。我尤其欣赏作者对“选择”这个主题的处理。他没有简单地将选择分为“对”与“错”,而是展现了选择背后的复杂动机,以及不同选择所带来的深远影响。书中的许多例子,都让我产生了强烈的共鸣,仿佛作者就是在讲述我自己的故事。而且,作者在理论和实践之间找到了一个绝佳的平衡点。他不会让你觉得晦涩难懂,也不会让你觉得空洞乏味。每一章都像是一次小小的探险,让你在充满惊喜的阅读过程中,逐渐接近那个更深层次的答案。
评分这本书,说实话,拿到手的时候我还有点犹豫。封面的设计不算惊艳,也不是那种一眼就能吸引眼球的畅销书的卖相。但我鬼使神差地翻开了第一页,然后,就陷进去了。它不是那种给你灌输“成功学”的鸡汤文,也不是给你罗列一堆大道理让你照搬照抄。作者的叙事方式非常特别,像是和你坐在咖啡馆里,娓娓道来一个个故事。这些故事,有的发生在遥远的异国他乡,有的就在我们身边。它们没有华丽的辞藻,没有戏剧性的转折,却有着一种朴实无华的力量。我尤其喜欢作者在描述人物心理活动时的细腻之处,那种纠结、挣扎、喜悦,都写得入木三分,仿佛能看到自己曾经的影子。而且,这本书的结构也很巧妙,它不会让你感到枯燥乏味,总能在你觉得可能要走神的时候,抛出一个新的视角,或者引入一个有趣的人物。我常常一边读,一边停下来思考,为什么这个人会做出这样的选择?如果是我,我会怎么做?这种沉浸式的阅读体验,是很多书都无法给予的。它不像一本教科书,更像是一面镜子,让你在别人的故事里,照见自己的过往和未来。
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