圖書標籤: 教材 textbook 美國 營收 英文原版 定價 MSBA 2017
发表于2024-12-27
Pricing and Revenue Optimization pdf epub mobi txt 電子書 下載 2024
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.
With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.
通俗性和專業性並重,結構非常清晰,語言簡潔有力。
評分通俗性和專業性並重,結構非常清晰,語言簡潔有力。
評分Too much heuristics
評分Too much heuristics
評分通俗性和專業性並重,結構非常清晰,語言簡潔有力。
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評分
評分
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Pricing and Revenue Optimization pdf epub mobi txt 電子書 下載 2024