图书标签: 广告 political of meaning fetishism, economy communication P.E
发表于2025-03-14
The Codes of Advertising pdf epub mobi txt 电子书 下载 2025
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Discourse of Advertising in consumer society
评分Discourse of Advertising in consumer society
评分Discourse of Advertising in consumer society
评分Discourse of Advertising in consumer society
评分Discourse of Advertising in consumer society
评分
评分
评分
评分
The Codes of Advertising pdf epub mobi txt 电子书 下载 2025