In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
空洞。失望。
评分空洞。失望。
评分TBWA的工具書，但看起來更像是一本品牌理念…賣自己，也賣客戶。隻有雞湯無乾貨，還是有點小氣…
评分空洞。失望。
评分TBWA的工具書，但看起來更像是一本品牌理念…賣自己，也賣客戶。隻有雞湯無乾貨，還是有點小氣…
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