Managing Product and Service Development pdf epub mobi txt 電子書 下載 2024


Managing Product and Service Development

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Thomke, Stefan H.
McGraw-Hill College
2006-1
600
$ 179.39
HRD
9780073023014

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发表于2024-11-22

Managing Product and Service Development epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Managing Product and Service Development epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Managing Product and Service Development pdf epub mobi txt 電子書 下載 2024



圖書描述

This text offers a new option for instructors interested in emphasizing a balance between products and services. "Managing Product and Service Development" is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, and frameworks known today, and introduces new approaches that hold promise for the future. Many texts are either aimed at engineering or marketing specialists and do not adequately address the often difficult general management issues that arise in complex development project.This book does not require training or experience in a technical field but addresses the role of new technologies in product development. In this text students learn about innovation through exploration. All the material has been developed and tested in the MBA and executive education classroom at Harvard Business School. The Instructor's Manual (IM), as only part of this text's proven teaching materials, describes an optional student project that complements in-class sessions.

Managing Product and Service Development 下載 mobi epub pdf txt 電子書

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Managing Product and Service Development pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
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