Doing Research Projects in Marketing, Management and Consumer Research pdf epub mobi txt 電子書下載 2024

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Chris Hackley

Routledge

2003-5-22

224

GBP 28.99

Paperback

9780415268950

圖書標籤: 營銷

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发表于2024-11-13

Doing Research Projects in Marketing, Management and Consumer Research epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Doing Research Projects in Marketing, Management and Consumer Research pdf epub mobi txt 電子書下載 2024

圖書描述

Product Description

As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive from interpretive research.

This book draws on these interpretive traditions to illustrate precisely how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Offering many practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a practical guide to researching and writing a research project.

Suitable both for the first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

Doing Research Projects in Marketing, Management and Consumer Research 下載 mobi epub pdf txt 電子書

著者簡介

Chris Hackley is Senior Professor of Marketing at Birmingham Business School, Birmingham University. He has published extensively on the subject of marketing and research.