Doing Research Projects in Marketing, Management and Consumer Research pdf epub mobi txt 电子书 下载 2025
Chris Hackley is Senior Professor of Marketing at Birmingham Business School, Birmingham University. He has published extensively on the subject of marketing and research.
- 营销
Product Description
As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive from interpretive research.
This book draws on these interpretive traditions to illustrate precisely how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Offering many practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a practical guide to researching and writing a research project.
Suitable both for the first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有