"Building the IT Practice" is a clear and practical guide organized to help design, build, and manage lucrative consulting practices. Building on the advisory methodologies described in the author's previous book, "The IT Consultant", this book goes beyond the personal practices and behaviors presented in that work to offer a road map to the creation of an IT Professional Services business. This book focuses on the basics of building a consulting business, discussing such core issues as the creation of a unique marketing message, the design of a firm-wide delivery methodology, and the recruitment and retention of world-class sales and talent.
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