Storyselling for Financial Advisors pdf epub mobi txt 电子书 下载 2024


Storyselling for Financial Advisors

简体网页||繁体网页
Scott West
Kaplan Business
1999-11-26
256
$30.00
Hardcover
9780793136643

图书标签: 广告  V++  Business&Investing   


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发表于2024-10-31

Storyselling for Financial Advisors epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Storyselling for Financial Advisors epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Storyselling for Financial Advisors pdf epub mobi txt 电子书 下载 2024



图书描述

Learn what makes a client trust you to be their financial advisor.

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Storyselling for Financial Advisors 下载 mobi epub pdf txt 电子书

著者简介

Scott West is senior vice president of marketing for Van Kampen Funds. A nationally renowned speaker to the retail brokerage community, he is best known for creative marketing strategies geared to financial services professionals.

Mitch Anthony, a professional speaker and communications consultant for more than 17 years, specializes in teaching financial services professionals to increase sales by improving relational and communication skills. He is writer and host of the nationally syndicated radio feature, The Daily Dose, heard on 150 stations. He has appeared on or consulted with many national television shows and media groups including USA Today and Readers Digest.


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