Kids as Customers pdf epub mobi txt 电子书 下载 2024


Kids as Customers

简体网页||繁体网页
McNeal, James U.
Lexington Books
1992.1.25
272
$ 45.14
Hardcover
9780669276275

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发表于2024-11-28

Kids as Customers epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Kids as Customers epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Kids as Customers pdf epub mobi txt 电子书 下载 2024



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Marketing to children is a multi-billion dollar industry. McNeal provides guidelines for tapping into this vast market, and with interviews, observations and analyses, shows the secrets of marketing and selling to children. He discusses children's buying habits and economic motivations, and how children can be succesfully influenced by marketing strategies. He also looks at the future of the children's marketplace, examining the concerns of consumer advocates, regulators, and parents, and what they mean for marketers.

Kids as Customers 下载 mobi epub pdf txt 电子书

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