Preferences in Negotiations pdf epub mobi txt 電子書下載 2024

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Gimpel, Henner

Springer Verlag

268

$ 123.17

Pap

9783540722250

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发表于2024-11-28

Preferences in Negotiations epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Preferences in Negotiations pdf epub mobi txt 電子書下載 2024

圖書描述

Negotiations are ubiquitous in business, politics, and private life. In many cases their outcome is of great importance. Yet, negotiators frequently act irrationally and fail to reach mutually beneficial agreements. Cognitive biases like overconfidence, egocentrism, and the mythical fixed pie illusion oftentimes foreclose profitable results. A further cognitive bias is the attachment effect: Parties are influenced by their subjective expectations formed on account of the exchange of offers, they form reference points, and loss aversion potentially leads to a change of preferences when expectations change. This book presents a motivation, formalization, and substantiation of the attachment effect. Thereby, preferences and behavior are approached from a microeconomic and a psychological perspective. Two experiments show clear evidence for a systematic bias. The results can be used for prescriptive advice to negotiators: either for debiasing or to systematically affect the counterparty.

Preferences in Negotiations 下載 mobi epub pdf txt 電子書