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发表于2024-11-27
Humor in the Advertising Business pdf epub mobi txt 电子书 下载 2024
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
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Humor in the Advertising Business pdf epub mobi txt 电子书 下载 2024