Business Research Methods pdf epub mobi txt 电子书 下载 2024


Business Research Methods

简体网页||繁体网页
Alan Bryman
Oxford University Press, USA
2007-05-12
824
USD 69.95
Paperback
9780199284986

图书标签: methodology  research  商业  为了写作业读的那些书  研究  教科书  writting  business   


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发表于2024-11-22

Business Research Methods epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Business Research Methods epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Business Research Methods pdf epub mobi txt 电子书 下载 2024



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Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.

Business Research Methods 下载 mobi epub pdf txt 电子书

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