Marketing Strategy pdf epub mobi txt 电子书 下载 2024


Marketing Strategy

简体网页||繁体网页
Steven P. Schnaars
Simon & Schuster
1997-11
240
221.00元
Pap
9780684831916

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发表于2024-11-13

Marketing Strategy epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Marketing Strategy epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Marketing Strategy pdf epub mobi txt 电子书 下载 2024



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Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.

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