The Pirate Inside pdf epub mobi txt 電子書下載 2024

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Morgan, Adam

John Wiley & Sons Inc

2004-9

348

289.00元

HRD

9780470860823

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发表于2024-11-26

The Pirate Inside epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

The Pirate Inside pdf epub mobi txt 電子書下載 2024

圖書描述

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. "The Pirate Inside" is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, "The Pirate Inside" forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.

The Pirate Inside 下載 mobi epub pdf txt 電子書