Ethnic Marketing pdf epub mobi txt 电子书下载 2024

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Stanton, P. John

Thomson Learning College

274

$ 53.10

Pap

9781861529961

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发表于2024-09-20

Ethnic Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Ethnic Marketing pdf epub mobi txt 电子书下载 2024

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Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cultures. There is growing evidence that the cultural and ethnic diversity of many advanced and newly industrialising economies is increasing, and that ethnic minorities, are seeking to maintain their identity. A systematic exposition of how to develop an effective marketing strategy targeting ethnic groups within a country has been lacking until now. Ethnic Marketing recognises the importance that individual ethnic groups and their institutions can have for marketing, hence the focus is on the ethnic group and the challenges and opportunities that ethnic groups represent.

Ethnic Marketing 下载 mobi epub pdf txt 电子书