Applying Qualitative Methods to Marketing Management Research pdf epub mobi txt 電子書 下載2025
出版者:Palgrave Macmillan
作者:Buber, Renate (EDT)/ Gadner, Johannes (EDT)/ Richards, Lyn (EDT)
出品人:
頁數:292
译者:
出版時間:2003-12
價格:$ 118.65
裝幀:HRD
isbn號碼:9781403916600
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Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
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