Applying Qualitative Methods to Marketing Management Research pdf epub mobi txt 電子書 下載 2024


Applying Qualitative Methods to Marketing Management Research

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Buber, Renate (EDT)/ Gadner, Johannes (EDT)/ Richards, Lyn (EDT)
Palgrave Macmillan
2003-12
292
$ 118.65
HRD
9781403916600

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发表于2024-11-14

Applying Qualitative Methods to Marketing Management Research epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Applying Qualitative Methods to Marketing Management Research epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Applying Qualitative Methods to Marketing Management Research pdf epub mobi txt 電子書 下載 2024



圖書描述

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

Applying Qualitative Methods to Marketing Management Research 下載 mobi epub pdf txt 電子書

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Applying Qualitative Methods to Marketing Management Research pdf epub mobi txt 電子書 下載
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