The Debate Over Corporate Social Responsibility

The Debate Over Corporate Social Responsibility pdf epub mobi txt 電子書 下載2026

出版者:Oxford University Press
作者:Steven K. May
出品人:
頁數:512
译者:
出版時間:2007-4-12
價格:USD 62.00
裝幀:Paperback
isbn號碼:9780195178838
叢書系列:
圖書標籤:
  • Corporate Social Responsibility
  • CSR
  • Business Ethics
  • Sustainability
  • Stakeholder Theory
  • Corporate Governance
  • Social Impact
  • Ethical Investing
  • Environmental Responsibility
  • Business and Society
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具體描述

Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.

《企業公民:責任、實踐與未來》 在快速變化的全球經濟格局中,“企業社會責任”(CSR)已從一個邊緣概念演變為企業戰略的核心要素。它不再僅僅是慈善捐贈或公關活動,而是滲透到企業運營的方方麵麵,關乎企業的長期生存和可持續發展。《企業公民:責任、實踐與未來》深入探討瞭這一復雜而至關重要的議題,旨在為讀者提供一個全麵、深刻的理解框架,以及指導企業實踐的 actionable insights。 本書並非對企業社會責任的籠統敘述,而是從多個維度對其進行剖析,旨在勾勒齣企業如何真正成為負責任的“公民”,以及這種責任如何驅動價值創造和積極的社會變革。我們將從理論根源齣發,追溯企業社會責任思想的演變,分析不同學派的觀點,理解其背後驅動力,例如道德 imperative、社會契約論、風險管理以及競爭優勢的獲取。我們將深入探討“利益相關者理論”,解釋為何企業不能僅僅對股東負責,更應關注員工、客戶、供應商、社區、環境乃至整個社會的長遠福祉。 書中,我們將詳細闡述企業社會責任的核心維度,並對其進行細緻的分類與解析。這包括: 環境責任: 這一維度涵蓋瞭企業在生産、運營及産品生命周期中對自然環境的影響。我們將探討可持續的資源利用、減少汙染(空氣、水、土壤)、管理廢棄物(迴收、降解、再利用)、應對氣候變化(溫室氣體減排、能源效率提升)、保護生物多樣性以及推廣綠色供應鏈。書中將穿插案例分析,展示不同行業企業如何通過創新技術和管理實踐,將環境可持續性轉化為競爭優勢,而非僅僅是閤規成本。例如,一傢服裝品牌如何通過有機棉的采購、節能減排的生産流程以及可迴收包裝的設計,贏得瞭環保消費者的青睞。 社會責任(內部): 這主要關注企業對員工的責任。我們將深入研究公平的薪酬和福利、安全健康的工作環境、反對歧視(種族、性彆、年齡、性取嚮)、促進工作與生活的平衡、提供職業發展和培訓機會、保障員工的自由結社權以及尊重和保護勞動者的基本人權。本書將分析員工敬業度、人纔保留率與企業社會責任之間的緊密聯係,解釋為何一個關懷員工的企業,往往能激發更高的生産力、創新力和忠誠度。例如,我們將剖析一傢科技公司如何通過靈活的工作安排、完善的健康保障計劃以及鼓勵內部創新的文化,成功吸引並留住瞭頂尖技術人纔。 社會責任(外部): 這涉及企業對社區和更廣泛社會的責任。我們將探討支持當地社區發展(創造就業、參與公益項目、捐贈教育和醫療資源)、維護消費者權益(提供安全可靠的産品和服務、透明的信息披露、公平的定價)、與供應商建立公平閤作關係(保障供應商的勞動條件和環境標準、支持中小企業發展),以及在人權、反腐敗等問題上的立場。本書將強調企業作為社會成員,有義務為社會福祉做齣積極貢獻,而不僅僅是追求經濟利益。例如,一傢食品加工企業如何通過支持當地農戶的現代化種植技術,既保障瞭原料供應的穩定,也提升瞭農戶收入,實現瞭企業與社區的雙贏。 經濟責任: 盡管企業社會責任常常被認為與經濟責任對立,但本書將強調兩者並非相互排斥,而是可以相互促進的。我們將探討如何通過創新和高效的運營,在承擔社會和環境責任的同時,實現盈利和股東價值的最大化。這包括開發環保型産品和服務的市場潛力、提升運營效率降低成本、通過負責任的商業模式增強品牌聲譽和客戶忠誠度,以及吸引具有長期投資眼光的投資者。我們將分析“創造共享價值”(Creating Shared Value, CSV)的理念,解釋企業如何通過解決社會問題來創造經濟價值。 本書的另一個重要篇章將聚焦於企業社會責任的實踐與管理。我們將詳細介紹企業如何將CSR理念融入其戰略規劃、運營流程和企業文化中。這包括: CSR戰略的製定與實施: 如何進行實質性分析,識彆對企業和利益相關者最重要的CSR議題;如何設定可衡量的目標和關鍵績效指標(KPIs);如何將CSR融入産品開發、供應鏈管理、市場營銷和人力資源等各個部門。 利益相關者參與: 如何有效地識彆、分析和管理不同利益相關者的期望和需求;如何建立與利益相關者的對話機製,增進互信,共同解決問題。 CSR報告與透明度: 解釋不同CSR報告標準的(如GRI, SASB)作用和意義;強調透明度對於建立公信力的重要性;分析如何撰寫一份有意義的CSR報告,有效溝通企業的CSR承諾和進展。 CSR的績效評估與改進: 如何衡量CSR活動的成效,並將其與財務績效、品牌價值等指標進行關聯分析;如何利用評估結果持續改進CSR策略和實踐。 在深入探討理論和實踐的同時,《企業公民:責任、實踐與未來》還將關注新興趨勢與挑戰。我們將審視數字化時代對CSR提齣的新要求,例如數據隱私、算法偏見、網絡安全以及數字鴻溝問題。我們還將探討全球化背景下,跨國企業如何處理不同國傢和地區的法律法規、文化習俗以及人權標準差異。此外,我們還將關注投資者日益增長的ESG(環境、社會、公司治理)投資需求,分析CSR如何影響企業的融資能力和資本市場錶現。 本書的目標讀者廣泛,包括企業管理者、政策製定者、非營利組織工作者、學術研究者以及所有對企業在社會中扮演的角色感興趣的公眾。我們希望通過這本書,能夠激發更深入的思考,提供可行的解決方案,最終推動企業朝著更加可持續、負責任和具有積極社會影響力的方嚮發展。 《企業公民:責任、實踐與未來》旨在成為一本既具理論深度,又富實踐指導意義的著作。它不僅將幫助讀者理解企業社會責任的“是什麼”和“為什麼”,更重要的是,將展示“如何做”,以及“這樣做將帶來什麼”。我們相信,在日益復雜的全球環境中,成為一名優秀的企業公民,是企業取得長期成功和贏得社會尊重的必由之路。

作者簡介

Steve May is Associate Professor in the Department of Communication Studies at the University of North Carolina at Chapel Hill. He is also currently a Leadership Fellow at the Institute for the Arts and the Humanities and an Ethics Fellow at the Parr Ethics Center, and serves as an ethics researcher and consultant for the Ethics at Work program at Duke University's Kenan Institute for Ethics. His most recent books include Case Studies in Organizational Communication: Ethical Perspectives and Practices and Engaging Organizational Communication Theory and Research: Multiple Perspectives. He is a past forum editor of Management Communication Quarterly.

George Cheney is Pforessor of Communication at the University of Utah, where he also serves as Director of Peace and Conflict Studies. In addition, he is Adjunct Professor of Management Communication at the University of Waikato, Hamilton, New Zealand. Cheney has authored, co-authored, or co-edited five books and he had published over 75 journal articles and book chapters. Recognized for both teaching and research, he has lectured, conducted research, and consulted in Western Europe and Latin America, in addition to the United States and New Zealand. He is a past chair of the Organizational Communication Division of the National Communication Association and is a reviews editor for Organization.

Juliet Roper is Professor of Management Communication at the Waikato Management School, University of Waikato in Hamilton, New Zealand. She is currently the Sustainability Convenor for the Waikato Management School and representative for the school's membership in the European Academy of Business in Society (EABIS). She is co-author of The Politics of Representation: Election Campaigning and Proportional Representation, and has published articles in many journals, including the Journal of Public Relations Research, Public Relations Review, the Journal of Applied Communication Research,and the Journal of Public Affairs and Corporate Governance.

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