The Debate Over Corporate Social Responsibility

The Debate Over Corporate Social Responsibility pdf epub mobi txt 电子书 下载 2026

出版者:Oxford University Press
作者:Steven K. May
出品人:
页数:512
译者:
出版时间:2007-4-12
价格:USD 62.00
装帧:Paperback
isbn号码:9780195178838
丛书系列:
图书标签:
  • Corporate Social Responsibility
  • CSR
  • Business Ethics
  • Sustainability
  • Stakeholder Theory
  • Corporate Governance
  • Social Impact
  • Ethical Investing
  • Environmental Responsibility
  • Business and Society
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具体描述

Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.

《企业公民:责任、实践与未来》 在快速变化的全球经济格局中,“企业社会责任”(CSR)已从一个边缘概念演变为企业战略的核心要素。它不再仅仅是慈善捐赠或公关活动,而是渗透到企业运营的方方面面,关乎企业的长期生存和可持续发展。《企业公民:责任、实践与未来》深入探讨了这一复杂而至关重要的议题,旨在为读者提供一个全面、深刻的理解框架,以及指导企业实践的 actionable insights。 本书并非对企业社会责任的笼统叙述,而是从多个维度对其进行剖析,旨在勾勒出企业如何真正成为负责任的“公民”,以及这种责任如何驱动价值创造和积极的社会变革。我们将从理论根源出发,追溯企业社会责任思想的演变,分析不同学派的观点,理解其背后驱动力,例如道德 imperative、社会契约论、风险管理以及竞争优势的获取。我们将深入探讨“利益相关者理论”,解释为何企业不能仅仅对股东负责,更应关注员工、客户、供应商、社区、环境乃至整个社会的长远福祉。 书中,我们将详细阐述企业社会责任的核心维度,并对其进行细致的分类与解析。这包括: 环境责任: 这一维度涵盖了企业在生产、运营及产品生命周期中对自然环境的影响。我们将探讨可持续的资源利用、减少污染(空气、水、土壤)、管理废弃物(回收、降解、再利用)、应对气候变化(温室气体减排、能源效率提升)、保护生物多样性以及推广绿色供应链。书中将穿插案例分析,展示不同行业企业如何通过创新技术和管理实践,将环境可持续性转化为竞争优势,而非仅仅是合规成本。例如,一家服装品牌如何通过有机棉的采购、节能减排的生产流程以及可回收包装的设计,赢得了环保消费者的青睐。 社会责任(内部): 这主要关注企业对员工的责任。我们将深入研究公平的薪酬和福利、安全健康的工作环境、反对歧视(种族、性别、年龄、性取向)、促进工作与生活的平衡、提供职业发展和培训机会、保障员工的自由结社权以及尊重和保护劳动者的基本人权。本书将分析员工敬业度、人才保留率与企业社会责任之间的紧密联系,解释为何一个关怀员工的企业,往往能激发更高的生产力、创新力和忠诚度。例如,我们将剖析一家科技公司如何通过灵活的工作安排、完善的健康保障计划以及鼓励内部创新的文化,成功吸引并留住了顶尖技术人才。 社会责任(外部): 这涉及企业对社区和更广泛社会的责任。我们将探讨支持当地社区发展(创造就业、参与公益项目、捐赠教育和医疗资源)、维护消费者权益(提供安全可靠的产品和服务、透明的信息披露、公平的定价)、与供应商建立公平合作关系(保障供应商的劳动条件和环境标准、支持中小企业发展),以及在人权、反腐败等问题上的立场。本书将强调企业作为社会成员,有义务为社会福祉做出积极贡献,而不仅仅是追求经济利益。例如,一家食品加工企业如何通过支持当地农户的现代化种植技术,既保障了原料供应的稳定,也提升了农户收入,实现了企业与社区的双赢。 经济责任: 尽管企业社会责任常常被认为与经济责任对立,但本书将强调两者并非相互排斥,而是可以相互促进的。我们将探讨如何通过创新和高效的运营,在承担社会和环境责任的同时,实现盈利和股东价值的最大化。这包括开发环保型产品和服务的市场潜力、提升运营效率降低成本、通过负责任的商业模式增强品牌声誉和客户忠诚度,以及吸引具有长期投资眼光的投资者。我们将分析“创造共享价值”(Creating Shared Value, CSV)的理念,解释企业如何通过解决社会问题来创造经济价值。 本书的另一个重要篇章将聚焦于企业社会责任的实践与管理。我们将详细介绍企业如何将CSR理念融入其战略规划、运营流程和企业文化中。这包括: CSR战略的制定与实施: 如何进行实质性分析,识别对企业和利益相关者最重要的CSR议题;如何设定可衡量的目标和关键绩效指标(KPIs);如何将CSR融入产品开发、供应链管理、市场营销和人力资源等各个部门。 利益相关者参与: 如何有效地识别、分析和管理不同利益相关者的期望和需求;如何建立与利益相关者的对话机制,增进互信,共同解决问题。 CSR报告与透明度: 解释不同CSR报告标准的(如GRI, SASB)作用和意义;强调透明度对于建立公信力的重要性;分析如何撰写一份有意义的CSR报告,有效沟通企业的CSR承诺和进展。 CSR的绩效评估与改进: 如何衡量CSR活动的成效,并将其与财务绩效、品牌价值等指标进行关联分析;如何利用评估结果持续改进CSR策略和实践。 在深入探讨理论和实践的同时,《企业公民:责任、实践与未来》还将关注新兴趋势与挑战。我们将审视数字化时代对CSR提出的新要求,例如数据隐私、算法偏见、网络安全以及数字鸿沟问题。我们还将探讨全球化背景下,跨国企业如何处理不同国家和地区的法律法规、文化习俗以及人权标准差异。此外,我们还将关注投资者日益增长的ESG(环境、社会、公司治理)投资需求,分析CSR如何影响企业的融资能力和资本市场表现。 本书的目标读者广泛,包括企业管理者、政策制定者、非营利组织工作者、学术研究者以及所有对企业在社会中扮演的角色感兴趣的公众。我们希望通过这本书,能够激发更深入的思考,提供可行的解决方案,最终推动企业朝着更加可持续、负责任和具有积极社会影响力的方向发展。 《企业公民:责任、实践与未来》旨在成为一本既具理论深度,又富实践指导意义的著作。它不仅将帮助读者理解企业社会责任的“是什么”和“为什么”,更重要的是,将展示“如何做”,以及“这样做将带来什么”。我们相信,在日益复杂的全球环境中,成为一名优秀的企业公民,是企业取得长期成功和赢得社会尊重的必由之路。

作者简介

Steve May is Associate Professor in the Department of Communication Studies at the University of North Carolina at Chapel Hill. He is also currently a Leadership Fellow at the Institute for the Arts and the Humanities and an Ethics Fellow at the Parr Ethics Center, and serves as an ethics researcher and consultant for the Ethics at Work program at Duke University's Kenan Institute for Ethics. His most recent books include Case Studies in Organizational Communication: Ethical Perspectives and Practices and Engaging Organizational Communication Theory and Research: Multiple Perspectives. He is a past forum editor of Management Communication Quarterly.

George Cheney is Pforessor of Communication at the University of Utah, where he also serves as Director of Peace and Conflict Studies. In addition, he is Adjunct Professor of Management Communication at the University of Waikato, Hamilton, New Zealand. Cheney has authored, co-authored, or co-edited five books and he had published over 75 journal articles and book chapters. Recognized for both teaching and research, he has lectured, conducted research, and consulted in Western Europe and Latin America, in addition to the United States and New Zealand. He is a past chair of the Organizational Communication Division of the National Communication Association and is a reviews editor for Organization.

Juliet Roper is Professor of Management Communication at the Waikato Management School, University of Waikato in Hamilton, New Zealand. She is currently the Sustainability Convenor for the Waikato Management School and representative for the school's membership in the European Academy of Business in Society (EABIS). She is co-author of The Politics of Representation: Election Campaigning and Proportional Representation, and has published articles in many journals, including the Journal of Public Relations Research, Public Relations Review, the Journal of Applied Communication Research,and the Journal of Public Affairs and Corporate Governance.

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