圖書標籤: 消費 營銷 社會學 Reading
发表于2025-03-15
Consumer Behavior pdf epub mobi txt 電子書 下載 2025
Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.
Michael R. Solomon, Ph.D., is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. Before joining the Saint Joseph’s faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Before moving to Auburn in 1995, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU’s Institute of Retail Management. He earned his B.A. degrees in psychology and sociology magna cum laude at Brandeis University and a Ph.D. in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal, and he served as Distinguished Lecturer in Marketing at the Technical University of Lisbon. He held an appointment as Professor of Consumer Behaviour at The University of Manchester (U.K.) from 2007–2013.
奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
这本书由微观到宏观,由个体到群体,从市场、个体、决策者、亚文化和文化五个角度逐层剖析消费者行为,突出多学科、综合性的研究视角,反映全球化、数字化背景下消费者行为的最新发展。..保留了所罗门教授原著的内容框架和理论精华,增加了中国消费者行为的重要内容及本土案例...
評分马斯洛需求层次理论: 1. 安全的需要:安全、遮蔽、保护、生理的需要水,睡眠,食物 eg. 保险、报警系统、退休、投资、药品、日常用品、无商标产品 2. 归属的需要:爱、友谊、他人的接受 eg. 服装、装饰品、酒吧、饮料 3. 尊重的需要:声望、地位、成就 eg. 汽车、家具、信用...
評分是本教材,但是内容一直提不起我的兴趣,到现在还摆在那里,没怎么翻过,不像科特勒的《营销管理》虽然也一样厚,但是看了好几遍,每遍都觉得很实用。 里面的例子不多,实在觉得枯燥。其实如果结合一些例子,应该很有意思,比如可以和《顾客为什么购买》结合起来。
評分粗略读了一遍,总的来说,对于消费者行为学从微观到宏观都讲解得很清楚,而且不算很枯燥,每章每节总有很多故事来引入主题,比较易懂 但毕竟是500页的书,看久了会累 建议大家读的速度放慢点,每章开头和结尾有预习和复习的内容,可以很好的帮助学习
評分请懂行的朋友说说这本与人大出的另外一本消费者行为学的区别 那本标了中国版http://book.douban.com/subject/2015536/
Consumer Behavior pdf epub mobi txt 電子書 下載 2025