圖書標籤: 消費 營銷 社會學 Reading
发表于2025-03-15
Consumer Behavior pdf epub mobi txt 電子書 下載 2025
Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.
Michael R. Solomon, Ph.D., is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. Before joining the Saint Joseph’s faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Before moving to Auburn in 1995, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU’s Institute of Retail Management. He earned his B.A. degrees in psychology and sociology magna cum laude at Brandeis University and a Ph.D. in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal, and he served as Distinguished Lecturer in Marketing at the Technical University of Lisbon. He held an appointment as Professor of Consumer Behaviour at The University of Manchester (U.K.) from 2007–2013.
奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
評分奶爸推薦的教科書,輸入消費和營銷的一些基本概念
是本教材,但是内容一直提不起我的兴趣,到现在还摆在那里,没怎么翻过,不像科特勒的《营销管理》虽然也一样厚,但是看了好几遍,每遍都觉得很实用。 里面的例子不多,实在觉得枯燥。其实如果结合一些例子,应该很有意思,比如可以和《顾客为什么购买》结合起来。
評分消费决策一直是我很关心的事情,每次花钱的时候,尤其是大额消费,都要思前想后,犹豫再三。比如,买辆新车、给孩子选个幼儿园、买个新手机。然后每一次决策都没有认真想清楚,到底是什么影响了自己的最终判断。于是开始着手看消费行为的书籍。 这是我关于消费行为的第二本书,...
評分书很厚。印刷的很好。。 内容也挺多的。不过毕竟是老美写的,感觉跟中国情况还是很有差距的。不过书里面确实可以学到很多专业性的知识,通过具体的广告,营销案例表现出来 确实还是不错的书,本科、研究生用书。不过如果对消费者行为学感兴趣,也可以看看。内容还是很不错的 ...
評分 評分还没读到这本书,刚从淘宝商城订了一本,因为今天看了老罗的演讲视频,里面说到了这本书。其实是好奇,就想买一本,没想到当当和亚马逊都没货了。淘宝已经打出了“罗永浩推荐 打架抢购 ”的标语,可见名人一出口,是便知有没有啊。
Consumer Behavior pdf epub mobi txt 電子書 下載 2025