圖書標籤: 行為經濟學 經濟學 心理學 經濟 economics 英文原版 Economics 心理
发表于2025-03-23
Misbehaving pdf epub mobi txt 電子書 下載 2025
Get ready to change the way you think about economics.
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner’s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.
非常有意思的經濟學
評分非常有意思的經濟學
評分Richard大牛在迴憶研究行為金融學生涯,如今很多例子和理論以為人耳熟能詳。現在想來,上課老師信手拈來的材料和例子都可以在此書找到影子。
評分編年史的基礎上介紹自己做過的項目與觀點,比較鬆散,故事性不太強
評分推薦。作者的經濟行為學學術迴憶錄。對行為經濟學的係統概述,對生活和賺錢都會有益處。比較直觀地披露一些和傳統經濟學界的論戰花絮,頗為有趣。
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評分 評分Misbehaving pdf epub mobi txt 電子書 下載 2025