Misbehaving

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Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner’s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.

出版者:W. W. Norton & Company
作者:Richard H. Thaler
出品人:
頁數:432
译者:
出版時間:2015-5-11
價格:USD 27.95
裝幀:Hardcover
isbn號碼:9780393080940
叢書系列:
圖書標籤:
  • 行為經濟學 
  • 經濟學 
  • 心理學 
  • 經濟 
  • economics 
  • 英文原版 
  • Economics 
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Get ready to change the way you think about economics.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

具體描述

讀後感

評分

传统经济学的框架,总是喜欢将复杂而繁琐的经济行为抽象成简单而直观的经济模型。抽象化的模型无疑是具有里程碑意义的,它有效地将经济现象中的种种干扰因素成功剥离,并且在数理运算的基础上构筑起逻辑缜密的分析框架。无论是揭示宏观经济运行规律的IS-LM模型,还是探讨微观企...  

評分

这本书是Thaler个人学术生涯的回顾,也大致反映了行为经济学的发展脉络。但是和此前读的《Thanking, Fast and Slow》类似,看完了都觉得没什么好说的。因为都是一个个独立的实验和案例,很难有什么连贯的脉络。行为经济学/金融学清晰地指出了主流经济学经济人假设、理性预期和...  

評分

传统经济学的框架,总是喜欢将复杂而繁琐的经济行为抽象成简单而直观的经济模型。抽象化的模型无疑是具有里程碑意义的,它有效地将经济现象中的种种干扰因素成功剥离,并且在数理运算的基础上构筑起逻辑缜密的分析框架。无论是揭示宏观经济运行规律的IS-LM模型,还是探讨微观企...  

評分

理性人与大忽悠 ——读《“错误”的行为》 书非借不能读也,好友吕兄借我这本经济学类著作,虽然以前从未涉猎,还是硬着头皮花了一个多月时间啃下了这本近四百页的“大砖头”。“理性经济人”、“前景理论”、“沉没成本”、“有效市场假说”一个个新鲜的名词背后是一段段新鲜...  

評分

理查德.泰勒在学术圈是个很牛逼的人,也是诺贝尔经济学奖最有实力的角逐者,不过很可惜,他涉及的研究内容,被卡尼曼以及希勒捧奖去了。 他主要是研究行为经济学,行为经济学与传统经济学的不同点,后者是将人作为经济人的假设,经济人的特点是自私而理性的。问题来了,人是不...  

用戶評價

评分

Richard Thaler 的文字挺多長難句的,也許是寫學術論文的後遺癥吧,但對閱讀也沒構成多大障礙。整本書對 傳統經濟學理性人假設的挑戰看得還是很過癮的,令人心有戚戚焉。對 與Eugene Fama, Merton Miller 的論戰寫得也很有意思。behavioral economics 對 金融市場 解讀的一章也令人感到興奮。最後一章講在 英國政府和美國政府高層的實際應用也是給行為經濟學增加砝碼、注入信心。書中兩個核心概念:mental accounting (挑戰經濟學貨幣可以無障礙轉換用途的假設)、self-control(挑戰理性人的假設)。

评分

Richard大牛在迴憶研究行為金融學生涯,如今很多例子和理論以為人耳熟能詳。現在想來,上課老師信手拈來的材料和例子都可以在此書找到影子。

评分

讀完覺得故事還是不錯,這是autobiography吧。

评分

讀完覺得故事還是不錯,這是autobiography吧。

评分

Richard大牛在迴憶研究行為金融學生涯,如今很多例子和理論以為人耳熟能詳。現在想來,上課老師信手拈來的材料和例子都可以在此書找到影子。

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