Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner’s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.
Get ready to change the way you think about economics.
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
1、唯一的阅读建议是:当你觉得不再有意思时,就不要再往下读了,否则,就是所谓的“错误”的行为了。 2、统计意义上的价值与可识别的价值不同,人对可识别的价值过于敏感,但世界是以统计意义上的价值运行的。(直觉系统所导致的可得性法则) 3、机会成本是模糊的,不会将机会...
評分传统经济学的框架,总是喜欢将复杂而繁琐的经济行为抽象成简单而直观的经济模型。抽象化的模型无疑是具有里程碑意义的,它有效地将经济现象中的种种干扰因素成功剥离,并且在数理运算的基础上构筑起逻辑缜密的分析框架。无论是揭示宏观经济运行规律的IS-LM模型,还是探讨微观企...
評分 評分很久以前读的,不过一直没时间整理,没想到作者得诺奖了。。。 读起来很有意思,个人觉得比thinking fast and slow 更有意思;缺点是缺乏结构,所以整理起来比较麻烦。建议找机会读一读,因为作者写这本书就是为了读起来好玩,许多部分也确实挺有意思 阅读建议 可以先看 google...
評分Complementary to Thinking, Fast and Slow, with far and deeper thought on behavioral economics.
评分Complementary to Thinking, Fast and Slow, with far and deeper thought on behavioral economics.
评分編年史的基礎上介紹自己做過的項目與觀點,比較鬆散,故事性不太強
评分很多有意思的小例子,可惜行為金融那一章跟當年大學班主任上的課沒太大區彆。
评分本來以為“行為經濟學”平淡無奇,但是裏麵的例子,越仔細想,就越覺得有意思。感覺裏麵有不少東西,有機會仔細消化一下。4.5星,不算最好,但比一般的書好看很多瞭
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