Fashion Retailing pdf epub mobi txt 电子书 下载 2024


Fashion Retailing

简体网页||繁体网页
Dimitri Koumbis
Bloomsbury
2014-9-25
192
0
Paperback
9782940496235

图书标签: 时尚  Fashion   


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发表于2024-11-22

Fashion Retailing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Fashion Retailing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Fashion Retailing pdf epub mobi txt 电子书 下载 2024



图书描述

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.

Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.

Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers.

Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability. - See more at: http://www.bloomsbury.com/uk/fashion-retailing-9782940496235/#sthash.dazhECHg.dpuf

Fashion Retailing 下载 mobi epub pdf txt 电子书

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