* In Part I, readers learn what a blog is, why they might want to create one, and what they need to get started. Includes information on blogging basics, the anatomy of a good blog, and the tools required to get started.

* Part II gets readers up and running with their first blog. They learn about the choices involved in setting up a blog, customizing a blog, and incorporating additional bells and whistles through HTML code.

* Part III shows readers how to make their blog stand out in a crowd. Topics covered include finding a niche in the blogging community, developing a strong voice, building an audience following, and learning how to deal with spammers and other unpleasant people.

* Part IV teaches readers how to customize their blog by adding eye-catching features like expanding a blog's sidebar (where bloggers are able to post personal recommendations, surveys, etc.), adding photos or even delving into podcasting and videoblogging.

* Part V shows readers how to get the word out about their blog and maybe make some money at the same time. There is also a chapter dedicated to using blogs to help promote businesses.

* Part VI discusses how to keep a blog's comments useful and on topic, ten cool tricks tools to make a blog shine, and examples of successful blogs.