圖書標籤: 商業 經管 文化 咖啡 經濟 經典 成功之道
发表于2024-11-15
Starbucked pdf epub mobi txt 電子書 下載 2024
STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success.Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike.Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
泰勒•剋拉剋(Taylor Clark)
齣生於美國俄勒岡州阿什蘭,大學就讀於達特茅斯學院(Dartmouth College)。曾任《維拉麥特周報》自由撰稿人,後為特約撰稿人。本書為他的首部著作。
關於星巴剋大地色店麵,意大利名美式糖漿,中産情調錶象下的咖啡産業壟斷
評分關於星巴剋大地色店麵,意大利名美式糖漿,中産情調錶象下的咖啡産業壟斷
評分個人讀後感覺得除瞭營銷手法很好,做生意還是得靠一定的運氣。在滿大街都有便宜咖啡喝的美國,脫穎而齣。。。
評分個人讀後感覺得除瞭營銷手法很好,做生意還是得靠一定的運氣。在滿大街都有便宜咖啡喝的美國,脫穎而齣。。。
評分關於星巴剋大地色店麵,意大利名美式糖漿,中産情調錶象下的咖啡産業壟斷
星巴克的确有着多重面貌,连锁咖啡店、咖啡品牌、在家与办公室之间的“The Third Space”,无处不在的城市景观、城市士绅化的象征,不靠广告单可以快速扩张的企业,以及一些人眼里的文化殖民符号等。这些在《星巴克化》一书中都有论及。全书分为两部分,第一部分检视星巴克文化...
評分 評分Starbucked pdf epub mobi txt 電子書 下載 2024