A Handbook of Corporate Communication and Public Relations pdf epub mobi txt 电子书下载 2024

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Sandra Oliver

Routledge

2004-06-17

456

USD 200.00

Hardcover

9780415334198

图书标签: 公共关系企业传播我的大学传播学

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发表于2024-11-26

A Handbook of Corporate Communication and Public Relations epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

A Handbook of Corporate Communication and Public Relations pdf epub mobi txt 电子书下载 2024

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This text provides an excellent overview of corporate communication, which comprehensively positions current debates. It gives the reader an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication. Clear indications are given of the pertinent best practice outcomes of theoretically based applications. Academics, practitioners and students alike will gain a comprehensive coverage of corporate communication involvement in the key area of corporate strategy and business and corporate affairs. Illustrated throughout with contemporary case-studies this text highlights the importance and significance of understanding corporate communication in content and context. Past and present theories are illuminated and areas of debate are discussed and future directions are explored. It is an essential one-stop reference resource for all those studying or interested in corporate communication.</P>

A Handbook of Corporate Communication and Public Relations 下载 mobi epub pdf txt 电子书

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A Handbook of Corporate Communication and Public Relations pdf epub mobi txt 电子书下载

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