Blackwell管理百科全書 pdf epub mobi txt 電子書下載 2024

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Littler, Dale 編

1997-12

404

1356.00元

9781405102544

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发表于2024-11-08

Blackwell管理百科全書 epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Blackwell管理百科全書 pdf epub mobi txt 電子書下載 2024

圖書描述

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entries Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy Assesses the implications of developments in new information and communications technologies Contains extensive revisions to the section on retailing to embrace contemporary trends

Blackwell管理百科全書下載 mobi epub pdf txt 電子書