公关能量释放 pdf epub mobi txt 电子书下载 2024

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Mark Weiner

John Wiley & Sons Inc

2006-12

247

217.00元

HRD

9780787982799

图书标签: communicators business association IABC-international of EN

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发表于2024-11-23

公关能量释放 epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

公关能量释放 pdf epub mobi txt 电子书下载 2024

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Using dozens of case studies from well-known companies such as General Electric,FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers aresearch-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

公关能量释放下载 mobi epub pdf txt 电子书