Loyalty Myths pdf epub mobi txt 電子書下載 2024

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Keiningham, Timothy L./ Vavra, Terry G./ Aksoy, Lerzan/ Wallard, Henri

John Wiley & Sons Inc

2005-9

254

180.00元

HRD

9780471743156

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发表于2024-11-24

Loyalty Myths epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Loyalty Myths pdf epub mobi txt 電子書下載 2024

圖書描述

In "Loyalty Myths", the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

Loyalty Myths 下載 mobi epub pdf txt 電子書