Loyalty Myths pdf epub mobi txt 电子书下载 2024

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Keiningham, Timothy L./ Vavra, Terry G./ Aksoy, Lerzan/ Wallard, Henri

John Wiley & Sons Inc

2005-9

254

180.00元

HRD

9780471743156

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发表于2024-10-04

Loyalty Myths epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Loyalty Myths pdf epub mobi txt 电子书下载 2024

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In "Loyalty Myths", the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

Loyalty Myths 下载 mobi epub pdf txt 电子书