Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to nine National Magazine Award nominations, winning the top prize for General Excellence in 2005, 2007 and 2009. AdAge magazine named him Editor of the Year in 2005. Previously he was at The Economist, Nature and Science magazines. He is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award in 2006 and won the Loeb Award for best business book in 2007. He lives in Northern California with his wife and five children.
If a country wants to remain economically vibrant, it needs to manufacture things. In recent years, however, many nations have become obsessed with making money out of selling services, leaving the real business of manufacturing to others.
Makers is about how all that is being reversed. Over the past ten years, the internet has democratised publishing, broadcasting and communications, leading to a massive increase in the range of participation in everything digital - the world of bits. Now the same is happening to manufacturing - the world of things.
Chris Anderson, bestselling author of The Long Tail, explains how this is happening: how such technologies as 3D printing and electronics assembly are becoming available to everybody, and how people are building successful businesses as a result. Whereas once every aspiring entrepreneur needed the support of a major manufacturer, now anybody with a smart idea and a little expertise can make their ideas a reality. Just as Google, Facebook and others have created highly successful companies in the virtual world, so these new inventors and manufacturers are assuming positions of ever greater importance in the real world.
The next industrial revolution is on its way.
2004年,克里斯•安德森首次提出了“长尾”。这个看似简单的词语,却极其准确地描述了网络时代互联网公司的盈利模式:关注细微市场和个性化消费。依据安德森的“长尾理论”,谷歌、苹果和亚马逊在数字消费时代的巨大成功也就不言而喻了。 然而,就当我们认为“长尾”必须依...
評分最近最为火热的制造业话题是什么?当然就是3D打印!这种技术记说可以使得个性化生产真正成为现实,通过一台打印机就能轻松的对产品进行复制,据说这种技术会动摇中国依托于人力成本优势和产业链优势的制造业。作者克里斯安德森就是前几年畅销书《长尾理论》和《免费》...
評分克里斯安德森是较早的对互联网经济进行观察与分析的科技作者之一,他曾是Wired(被翻译成在线或者连线)杂志的主编,虽然他本人对Wired创始人凯文凯利(代表作有《失控》、《必然》等)非常推崇,但他自己在互联网经济的观察与分析方面,相比凯文凯利可谓毫不逊色,他的《长尾...
評分这本书描绘了一个新的工业时代,它从标准化、规模化的大生产,演变成为个性化、相对小众化和小型化的创新式生产。促成这种变化的,主要是技术的创新。一方面日益强大的技术使工业生产的门槛降低,普罗大众也可以以一个相对可以接受的成本在家中、在小作坊中制造产品,一方面基...
評分3D打印真的是制造业的未来没错,但请在未来后面加上之一。创客运动是小众的游戏,是业余爱好的复兴。 安德森已经离开《连线》主编的位置投身3D打印创业,他认为3D打印是一件比互联网更大的事情。他在新书《创客》里这样畅想新工业革命的未来:利用开源设计和3D打印技术实现全...
關於製造業創業的書,提齣新工業革命下的創客運動,涉及從想法提齣、融資(眾籌)、設計、開發、製造、銷售等全過程。最後有關於中國山寨的討論,作者本身不討厭山寨,因為山寨降低瞭成本。但第113頁寫到A Chinese company can make a clone of our products and maybe sell it cheaper, but it won't have our cummunity.
评分關於製造業創業的書,提齣新工業革命下的創客運動,涉及從想法提齣、融資(眾籌)、設計、開發、製造、銷售等全過程。最後有關於中國山寨的討論,作者本身不討厭山寨,因為山寨降低瞭成本。但第113頁寫到A Chinese company can make a clone of our products and maybe sell it cheaper, but it won't have our cummunity.
评分關於製造業創業的書,提齣新工業革命下的創客運動,涉及從想法提齣、融資(眾籌)、設計、開發、製造、銷售等全過程。最後有關於中國山寨的討論,作者本身不討厭山寨,因為山寨降低瞭成本。但第113頁寫到A Chinese company can make a clone of our products and maybe sell it cheaper, but it won't have our cummunity.
评分關於製造業創業的書,提齣新工業革命下的創客運動,涉及從想法提齣、融資(眾籌)、設計、開發、製造、銷售等全過程。最後有關於中國山寨的討論,作者本身不討厭山寨,因為山寨降低瞭成本。但第113頁寫到A Chinese company can make a clone of our products and maybe sell it cheaper, but it won't have our cummunity.
评分關於製造業創業的書,提齣新工業革命下的創客運動,涉及從想法提齣、融資(眾籌)、設計、開發、製造、銷售等全過程。最後有關於中國山寨的討論,作者本身不討厭山寨,因為山寨降低瞭成本。但第113頁寫到A Chinese company can make a clone of our products and maybe sell it cheaper, but it won't have our cummunity.
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