Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to nine National Magazine Award nominations, winning the top prize for General Excellence in 2005, 2007 and 2009. AdAge magazine named him Editor of the Year in 2005. Previously he was at The Economist, Nature and Science magazines. He is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award in 2006 and won the Loeb Award for best business book in 2007. He lives in Northern California with his wife and five children.
If a country wants to remain economically vibrant, it needs to manufacture things. In recent years, however, many nations have become obsessed with making money out of selling services, leaving the real business of manufacturing to others.
Makers is about how all that is being reversed. Over the past ten years, the internet has democratised publishing, broadcasting and communications, leading to a massive increase in the range of participation in everything digital - the world of bits. Now the same is happening to manufacturing - the world of things.
Chris Anderson, bestselling author of The Long Tail, explains how this is happening: how such technologies as 3D printing and electronics assembly are becoming available to everybody, and how people are building successful businesses as a result. Whereas once every aspiring entrepreneur needed the support of a major manufacturer, now anybody with a smart idea and a little expertise can make their ideas a reality. Just as Google, Facebook and others have created highly successful companies in the virtual world, so these new inventors and manufacturers are assuming positions of ever greater importance in the real world.
The next industrial revolution is on its way.
2004年,克里斯•安德森首次提出了“长尾”。这个看似简单的词语,却极其准确地描述了网络时代互联网公司的盈利模式:关注细微市场和个性化消费。依据安德森的“长尾理论”,谷歌、苹果和亚马逊在数字消费时代的巨大成功也就不言而喻了。 然而,就当我们认为“长尾”必须依...
评分这本书描绘了一个新的工业时代,它从标准化、规模化的大生产,演变成为个性化、相对小众化和小型化的创新式生产。促成这种变化的,主要是技术的创新。一方面日益强大的技术使工业生产的门槛降低,普罗大众也可以以一个相对可以接受的成本在家中、在小作坊中制造产品,一方面基...
评分2004年,克里斯•安德森首次提出了“长尾”。这个看似简单的词语,却极其准确地描述了网络时代互联网公司的盈利模式:关注细微市场和个性化消费。依据安德森的“长尾理论”,谷歌、苹果和亚马逊在数字消费时代的巨大成功也就不言而喻了。 然而,就当我们认为“长尾”必须依...
关于制造业创业的书,提出新工业革命下的创客运动,涉及从想法提出、融资(众筹)、设计、开发、制造、销售等全过程。最后有关于中国山寨的讨论,作者本身不讨厌山寨,因为山寨降低了成本。但第113页写到A Chinese company can make a clone of our products and maybe sell it cheaper, but it won't have our cummunity.
评分关于制造业创业的书,提出新工业革命下的创客运动,涉及从想法提出、融资(众筹)、设计、开发、制造、销售等全过程。最后有关于中国山寨的讨论,作者本身不讨厌山寨,因为山寨降低了成本。但第113页写到A Chinese company can make a clone of our products and maybe sell it cheaper, but it won't have our cummunity.
评分关于制造业创业的书,提出新工业革命下的创客运动,涉及从想法提出、融资(众筹)、设计、开发、制造、销售等全过程。最后有关于中国山寨的讨论,作者本身不讨厌山寨,因为山寨降低了成本。但第113页写到A Chinese company can make a clone of our products and maybe sell it cheaper, but it won't have our cummunity.
评分关于制造业创业的书,提出新工业革命下的创客运动,涉及从想法提出、融资(众筹)、设计、开发、制造、销售等全过程。最后有关于中国山寨的讨论,作者本身不讨厌山寨,因为山寨降低了成本。但第113页写到A Chinese company can make a clone of our products and maybe sell it cheaper, but it won't have our cummunity.
评分关于制造业创业的书,提出新工业革命下的创客运动,涉及从想法提出、融资(众筹)、设计、开发、制造、销售等全过程。最后有关于中国山寨的讨论,作者本身不讨厌山寨,因为山寨降低了成本。但第113页写到A Chinese company can make a clone of our products and maybe sell it cheaper, but it won't have our cummunity.
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