The Ultimate Question pdf epub mobi txt 电子书下载 2024

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Fred Reichheld

Harvard Business School Press

2006-3

224

225.00元

Hardcover

9781591397830

图书标签: 管理 marketing Consulting Bain 咨询 loyalty

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发表于2024-06-01

The Ultimate Question epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Ultimate Question pdf epub mobi txt 电子书下载 2024

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CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.

The Ultimate Question 下载 mobi epub pdf txt 电子书