Advanced Brand Management pdf epub mobi txt 电子书 下载 2024


Advanced Brand Management

简体网页||繁体网页
Paul Temporal
Wiley
2002-03-08
296
USD 34.95
Hardcover
9780471479253

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发表于2024-11-23

Advanced Brand Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Advanced Brand Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Advanced Brand Management pdf epub mobi txt 电子书 下载 2024



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Branding your firm's future-with success

More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.

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