In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.
ch. 1. Living at the edge of chaos --
ch. 2. Dedicated followers of fashion --
ch. 3. To catch a thief --
ch. 4. Family values --
ch. 5. 'Use the maths, then burn it' --
ch. 6. Illusion of control --
ch. 7. Quantitative quagmire --
ch. 8. Ups and downs --
ch. 9. Through a glass darkly --
ch. 10. Wealth of nations --
ch. 11. To have and have not --
ch. 12. Great oaks from little acorns.
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