圖書標籤: 管理 focus 金融 營銷 聚焦 al.ries
发表于2024-11-24
Focus pdf epub mobi txt 電子書 下載 2024
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
書裏的結論建立在兩個前提之下:消費者隻能記住少數的品牌;消費者無法比較産品之間的技術差異。從這個角度看,本書結論更適閤快速消費品行業
評分書裏的結論建立在兩個前提之下:消費者隻能記住少數的品牌;消費者無法比較産品之間的技術差異。從這個角度看,本書結論更適閤快速消費品行業
評分書裏的結論建立在兩個前提之下:消費者隻能記住少數的品牌;消費者無法比較産品之間的技術差異。從這個角度看,本書結論更適閤快速消費品行業
評分書裏的結論建立在兩個前提之下:消費者隻能記住少數的品牌;消費者無法比較産品之間的技術差異。從這個角度看,本書結論更適閤快速消費品行業
評分書裏的結論建立在兩個前提之下:消費者隻能記住少數的品牌;消費者無法比較産品之間的技術差異。從這個角度看,本書結論更適閤快速消費品行業
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Focus pdf epub mobi txt 電子書 下載 2024